Our Story

A Generational Correction

Crown Reserve was born from a deeply personal journey with natural hair.

I'm Alysia Tawanta, a 25-year-old Black woman from Randallstown, Maryland. I grew up spending my childhood in a Dominican salon every two weeks, pressed and keratin-treated, completely disconnected from the hair God gave me. I have 4B curls. I just did not know it.

Three generations of women in my family never knew what their natural hair looked like. Not my grandmother, who lost her hair to chemotherapy before I could ever share what I know now. Not my mother, who at 61 years old saw her natural curl pattern for the very first time. Not me, until I woke up and chose a different path.

From the rosemary and nettle remedies of the Mediterranean. From bhringraj, brahmi, and amla, the sacred Ayurvedic herbs of India. From chebe, the ancient Chadian secret that kept women's hair past their waists for centuries. From moringa and neem, used across West Africa for generations. From ginseng, prized in traditional Chinese medicine for circulation and vitality. From fenugreek and star anise, trusted in Caribbean and Middle Eastern folk healing.

Crown Reserve brings these global traditions together in one bottle, formulated specifically for the hair textures the beauty industry has ignored the longest.

The Results

My cousin's traction alopecia reversed completely. My aunt's medication-related hair loss began growing back. My mother finally met her own curls.

Every bottle is handcrafted in small batches using a 4-month herbal infusion process. Zero chemicals. Zero fillers. Zero compromise. Just ancient wisdom, real ingredients, and results you can see.

This is not just a hair care brand.
This is a generational correction.

Rooted in Culture  ·  Powered by Nature  ·  Built for Generations